APRIL 2020

Introducing the Millbrae 2.0 Business Initiative

The Millbrae 2.0 Business Initiative is a new and improved pilot project taking our advocacy straight to the businesses that serve the Asian and Pacific Islander community. While our normal community events have reached thousands of residents, we know that thousands of others are unable to attend in person and may not learn about life-saving hepatitis B information. By working directly with Asian-centric businesses and their employees we exponentially increase our reach by focusing on an untapped segment of our community. Additionally, these business owners and employees often represent a population who may be most vulnerable to hepatitis B: recent immigrants, aged 25-60, and varied socioeconomic status.

Working hand-in-hand with local businesses to reach high-risk community members.

Utilizing the lessons learned from the 2017 San Francisco Business Initiative, we have improved upon the project design and evaluation. More specifically, we have included a major stakeholder inclusion and relationship building phase to better inform businesses of what we are doing and gain buy in. Once discussed, SF Hep B Free will lead group employee hepatitis B education sessions, answer questions and offer free convenient hepatitis B screening. 

We are starting the pilot project in Millbrae given its high Asian population and Asian-centered downtown business area. 

As part of this work we are also honoring businesses that participate and support our work on Facebook and here on our website!